Research Paper on Toys and Games Industry; Touristic Gifts and Alanya Castle
Table of Contents
1. Executive Summary
2. Overview of Research Paper
3. Detailed Research
a) Toys and Touristic Gifts Industry
b) Video Games Industry
c) Alanya and Alanya Castle
4. Summary and Conclusions
5. Reference List

1. Executive Summary
Alanya is a new discovery for British tourists, although the town has been popular with the Scandinavian and Benelux countries for a while now. With its beautiful golden beaches lying down into the mediterranean and the spectacular backdrop of the Toros mountains, and its Castle is a fabulous architecture, Alanya Castle, the scenery and landscape of Alanya is getting over 2 million tourists each year. Tourism makes a great income for Alanya.
Toy and game industry is a rising sector. Toy and gift industry and video game industry are the most important parts of this sector. Toys and gifts are easier for tourists to buy and go. Either they remind the place you visited, or they can be a good gifts. However, video games are more impressive because they can have a larger target audience as we think about father and son playing pc or console games together, and video games can establish our location better.
Making an Alanya Castle based video game would be highly profitable either for the owner of the game or the people of Alanya.

2. Overview of Research Paper
We will make our research in three parts. First we will take a look at toy and touristic gift industry, then we’ll seek video game industry and finally a look over Alanya and the historic Alanya Castle.
3. Detailed Research
a) Toys and Touristic Gifts Industry
A toy is an object used in play. In the past the earliest toys were made from materials found in nature, such as rocks, sticks, and clay. As technology and civilization changed also, toys also changed. Whereas ancient toys were made from materials found in nature like stone, wood, and grass nowadays toys are often made from plastic, cloth, and synthetic materials. As we see nowadays toys are such a large and important part of human existence, it makes sense that the toy industry would have a substantial economic impact. Toy sales often increase in holidays as gifts. In 2005, toy sales in the United States totaled about $22.9 billion. Money spent on children between the ages of 8 and twelve alone totals approximately $221 billion annually in the U.S. In recent years toy makers changed their style to meet the changing demand and toys became more complicated. To reduce costs, many mass-producers of toys locate their factories in areas where wages are lower, such as China. Many traditional toy makers have been losing sales to video game makers for years, so they entered gaming industry. Construction Toys, Dolls, Action figures, Stuffed animals, Drawing toys, Educational toys, Miniaturized items, Model building Model collecting Puzzle/Assembly Toys, Science and optical toys, Toy Vehicles, Physical activity and dexterity toys, Whistles & Noisemakers are the main toy types.
b) Video Games Industry
An economic sector which involves development marketing and sale of video games. By the late 1970s, the computer game industry formed, when personal computers just began to become widely available. The industry grew along with the advancement of computing technology. Today, the video game industry is a main factor of development; profit is still important for technological advancement which is then used by other industry sectors. Early on, development costs were minimal, and video games could be quite profitable. As computing and graphics power increased, so too did the size of development teams, as larger staffs were needed to address the ever increasing graphical and programming complexities. Now budgets can easily reach millions of dollars. Some developers are turning to alternative production and distribution methods, such as online distribution, to reduce costs. Today, the video game industry has a major impact on the economy through the sales of major systems and games. Last year's game industry grew to $18.8 billion. That's a 40% increase from the prior year. The video game industry of today looks nothing like it did 10 years ago. In 2007, the industry sold 267.8 million games. That's 540 games sold every minute. Even these numbers alone shows how enormous this industry is.
c) Alanya and Alanya Castle
Alanya is in the east of Antalya, Mediterranean region in Turkey. The rhinoceras nose of Alanya, identifies the city from miles away. In the South of city there is the Mediterranean Sea, in the west Manavgat,in the east Gazipaşa and in the North Taurus Mountains and plateaus. The population of Alanya is approximately 264.240, but changes from season to season. The town has a typical southern mediterranean climate with over 300 days of sunshine per year; the mountains protect the town from the winds, making it possible to swim in the beautiful sea for 10 months of the year. There are two main beaches, Cleopatra on the west side of the town and Alaadin Keykebut to the east. There are many bars and restaurants either on or adjacent to the beaches and a wide range of watersports are available. The marina is filled with colourful gulets and yachts of all sizes and there are bars and restaurants lining the promenade, offering fresh seafood and international cuisine. Alanya Castle is constructed by The Seljuk Empire. And it is the last castle of Seljuk Empire that has been preserved until now in Turkey. The castle was built on a 250 meters hill. And Alanya castle is surrounded by Mediterranean Sea. It was built on the Roman ruins by Sultan Alaaddin Keykubat in 1220. Inside walls of Alanya Castle there are Agios Georgios Church, Kanuni Sultan Süleyman Mosque, Akşebe Sultan Tomb, the Seljuk Baths, the artisans’ shops, the bazaar’s storage rooms,the tomb of Zitti Zeynep, the Palace of Sultan Alaaddin, big and small cisterns, a lighthouse and a dungeon. Today the castle is an open air museum. Entrance to the seaward castle is ticketed, but much of the area inside the wall, including the landward castle is open to the general public and everyone can enjoy this historical beauty.
4. Summary and Conclusions
Alanya Castle is an important and a historic place in Alanya, making it a museum is a good way to share public but not enough. As the research on toy & touristic gift industry, video game industry and Alanya and the Castle itself shows us that preparing a video game based on Alanya Castle is an appropriate way to establish it and make profit from our historical inheritance.
5. Reference List
http://www.toyingonline.com/guides/toy-guide.php
http://turkeytravelerguide.com/alanya-castle/
http://en.wikipedia.org/wiki/Video_game_industry
http://en.wikipedia.org/wiki/List_of_toys
http://www.turkeyherald.com/alanya/articles.php
http://news.cnet.com/8301-10797_3-10200720-235.html
http://seekingalpha.com/article/89124-the-video-game-industry-an-18-billion-entertainment-juggernaut
http://alanya.gov.tr